Testimonials Hosting

SEO - Search Engine Optimization

Objective

To increase organic search engine listings for your website and maximize the amount of keywords your site ranks for in the top 10 of your “Keyword” or “Keyword Phrase”.

Timeframe

We are interested in the long term success and viability of your website. Therefore, we will not implement any strategy or content that jeopardizes your site’s good standing with Google and the major search engines for a couple “quick top ten listings.” These great listings often only last about a month or so before the search engine catches on and bans you from their listings (called Black Listing).

Instead, we implement only those techniques the search engines encourage and request. Our philosophy is to get what we want (great listings) by giving them what they want (great content). For this sort of ranking process, you should start seeing your website ranked for target keywords within 60 to 90 days from implementation. Based on our initial research into your market, we tentatively estimate that we will start to see targeted keywords rank within 30-45 days.

Services Offered and Implemented

Ranking with the search engines is a holistic process that balances and maximizes all aspects of your website that the search engines valuate to rank you. Therefore, though one service alone may help your site, only a balanced approach will yield top results.

1. Keyword Research and Selection: Using our market research tools, we will determine the keyword phrases that will give you the best chance of ranking. These keywords have a good ratio between the number of people searching them and the number of websites competing to rank for them.

Deliverable: Upon completion of research, we will provide you with an excel spreadsheet, organized by theme, listing the hundreds of terms we’ve identified for your market. For each keyword phrase, you will get the following data:

· Number of Searches
· Number of Websites Competing
· Search vs. Competition Ratio

Optionally, we can also include two other fields of data:

· Number of Overture Ads
· “Profit Factor,” being the profitability of the keyword phrase were you to use our content to generate a second stream of income for your business, such as Adsense or Affiliate Programs (discussed in greater detail later).

2. Article Writing: Concentrating on the keywords with the highest potential for ranking, we will write articles for you to place on your website. Each article will serve three functions: to provide your visitor with useful information that matches their likely expectation when searching the keyword phrase, and secondly, to encourage the visitor to perform a specific call to action (which we will decide on together). Most importantly, to rank with Google and other search engines for the targeted keyword and provide an engaging landing page into your website.

Deliverable: The amount of articles we write for you will depend on your needs and our current work load. However, we always provide at least 5-10 initial articles so that your writers will have great examples to work from later on.

3. Linking Strategy: Alongside original content, inbound links (when another theme-related website links to yours) go a long ways with the search engines. To increase your long term rankings within the search engines, you want to have several websites in your market linking into you. We have several powerful linking strategies that we can implement. You can choose any or all of them:

· Press Releases: online press releases are very useful if you write them well and they get picked up by several websites. Every single website that picks up the release will publish it, along with your website link, on their website (however some submission services cost extra and may result in a third-party fee).

· Article Submissions: web publishers constantly need articles for their newsletters, websites, and information portals. Rather than write these themselves, they look for free articles they can use. If we provide some well written articles to them (different from what appears on your site, because we want your content to be completely original), they’ll publish them on their websites, again with a link back to your site.

· Link Requests: we can facilitate partnerships with other websites in your industry, or provide you with step-by-step guidelines for managing the process yourself.

4. Website Sales Conversion Analysis: though not directly related to search engine rankings, your website’s ability to convert traffic into sales is vital to your success. You’re not looking for rankings, you’re looking for sales! So to make your high search rankings pay off, you want to be sure your site can convert the traffic it gets. We analyze your website’s target market, your site’s navigability, stickiness, how well it leads the visitor through to a sale or form fill-out, and more.

Deliverable: You will receive a detailed assessment of every element of your website and how well your website currently performs within that element. You will also receive a list of our recommendations for how best to improve your website’s conversion ability. Many of our recommendations often being simple fixes our clients can perform themselves.

Pricing

We charge $55 an hour for our services. If you package several of our services together, we can provide you with a single project quote.

Example Project Quote:

  • Keyword Research
  • Informational Website Design, Programming, Hosting, and Management (to house articles)
  • 30 Initial Articles Written
  • Linking Strategy: Article Submission & Directory Submission
  • Press Release
  • Detailed assessment and recommendations
  • Lifetime Hosting of your website for as long as you own it
  • Monthly changes to your site as needed – Website Content and SEO

Project Completion Time: 60 days (for work completed, not necessarily for rankings) Hours Worked: 100

Project Price: $5,500
Price can be broken up into monthly or bi-monthly payments or at pre-determined and agreed upon project milestones.